According to Airbnb, the travel trend known as 'touch grass' is expected to experience significant growth in the near future. This phrase, which emphasizes reconnecting with nature and enjoying outdoor activities, has gained popularity among travelers seeking authentic and immersive experiences away from urban environments.
Airbnb analysts suggest that the post-pandemic era has shifted traveler preferences toward nature-centric vacations. As people become more conscious of mental health and well-being, outdoor travel offers a restorative escape from daily stress. This shift is reflected in increased bookings for rural cabins, camping sites, and outdoor adventure activities listed on the platform.
Experts believe that the 'touch grass' movement is not just a fleeting trend but a fundamental change in how people approach travel. The desire for genuine experiences, environmental sustainability, and social distancing measures contribute to this shift. Airbnb's data shows a rising demand for stays that allow guests to immerse themselves in natural surroundings, such as national parks, forests, and countryside retreats.
Furthermore, the platform is seeing a surge in listings that cater specifically to outdoor enthusiasts, including glamping sites, eco-friendly lodges, and outdoor activity packages. This indicates a broader industry shift toward sustainable and nature-focused tourism.
Travel industry experts predict that this trend will influence travel behavior for years to come. As travelers prioritize health, wellness, and environmental impact, destinations that offer authentic outdoor experiences are poised to benefit significantly. Airbnb's forecast underscores the importance of embracing this movement for both travelers and service providers in the hospitality sector.
In conclusion, the 'touch grass' travel trend is set to boom, driven by a collective desire for reconnecting with nature and prioritizing well-being. As the industry adapts to these changing preferences, outdoor and nature-based travel experiences are expected to become increasingly mainstream and popular among global travelers.